farsiight helped WYN drive sustainable new customer acquisition and revenue growth across two key markets.Hello
Strike Gently Co
Building a repeatable content system for a U.S. apparel brand
- Brand:
- Strike Gently Co.
- Industry:
- Apparel / Streetwear
- Market:
- United States
- Service:
- Content Strategy, Monthly Planning, Competitor Research, Audience Analysis, Growth Roadmap
Background
Strike Gently Co. had a strong visual identity and a loyal niche audience, but content
direction was inconsistent. Growth depended heavily on occasional high-performing
posts rather than a system the team could repeat every month.
The challenge
- No clear content structure
- Posting felt reactive, not intentional
- Hard to identify which content actually supported traffic and sales
- Competitors were gaining attention with simpler, more consistent formats
Our approach
We built a practical content strategy focused on clarity and sustainability.
- defined content pillars tied to brand identity and buyer intent
- created a realistic monthly plan aligned with drops and restocks
- studied competitor formats to identify gaps, not copy
- analyzed engagement and traffic behavior to refine direction
- mapped a phased growth roadmap instead of chasing viralityp
The performance
After implementing a structured content plan, the brand experienced:
- 2–3× improvement in average post engagement within the first few months
- more consistent weekly reach, reducing reliance on one-off viral posts
- increase in profile visits and website clicks from content-led traffic
- improved internal workflow, making content planning faster and easier
Rather than chasing trends, the focus shifted to steady, predictable growth.
Before this, we were mostly posting on instinct.
The strategy gave us clarity. We finally knew what content to focus on and how to plan ahead without overthinking every post.”
“Planning content became much easier. We stopped guessing and started repeating what actually worked.”
NOODLES & COMPANY
MANAGER OF SOCIAL & DIGITAL MARKETING
Forbes Functions
Bringing clarity and growth to a U.S. event services brand
- Brand:
- Forbes Functions
- Industry:
- Event Planning / Services
- Market:
- United States
- Service:
- Content Strategy, Monthly Planning, Competitor Research, Audience Analysis, Growth Roadmap
Background
Forbes Functions is a U.S.-based event planning business offering premium, curated
experiences. While their work quality was high, their content did not clearly
communicate value or guide potential clients toward inquiry.
The challenge
- Feed looked good but lacked intention
- Content acted more like a gallery than a strategy
- Audience growth was slow and inconsistent
- Social traffic rarely translated into website interest
Our approach
We shifted the content focus from visuals alone to value-driven storytelling.
- repositioned content to educate before selling
- introduced weekly content themes to simplify planning
- researched competitors to identify messaging gaps
- refined audience targeting and tone
- built a roadmap connecting content to inquiry behavior
The performance
Following the strategy rollout, the brand saw:
- stronger engagement quality, with more saves, comments, and DMs
- clearer audience alignment, attracting users more likely to inquire
- increase in website visits from social content
- improved consistency without increasing posting frequency
Content started supporting the business, not just filling the feed.
“We had good visuals, but no direction.
This helped us understand what to post and why. Everything started feeling more intentional.”
“The biggest difference was clarity. Content stopped feeling random and started supporting real business goals.”
NOODLES & COMPANY
MANAGER OF SOCIAL & DIGITAL MARKETING
Beam
Bringing clarity and growth to a U.S. event services brand
- Brand:
- Beam
- Industry:
- Wellness / Consumer
- Market:
- United States
- Service:
- Scripts, Founder Content, Product Videos, UGC-style Content, Remote Shoots
The situation
Beam already had good products and a clear brand voice.
What was missing was content that felt easy, both to create and to
consume.
Some videos felt too polished.
Others felt unscripted but unclear.
There wasn’t one consistent direction tying everything together.
What we focused on
Scripts
Instead of “reading lines,” we wrote loose talking points.
Short. Conversational. Something a founder could actually say without sounding rehearsed.
Founder content
We structured videos around:
- daily routines
- why the product exists
- simple explanations, not selling
The goal wasn’t authority.
It was familiarity.
Product videos
We kept things simple:
- real usage
- natural lighting
- everyday context
The product didn’t need to be explained twice.
UGC-style content
Phone-shot, first-person, casual delivery.
Content that blended into the feed instead of stopping it with polish.
Production setup
Everything was shot remotely using clear direction and references.
No heavy crews. No complicated setups.
How it performed
Once the new content direction was in place:
- videos held attention longer than before
- founder-led clips felt more watchable and less “ad-like”
- product videos became easier to reuse across channels
- overall engagement felt more consistent, not spiky
Nothing dramatic.
Just steady improvement and fewer misses.
“This felt more like us.
We weren’t trying to sound impressive, just clear.”
“Recording stopped feeling stressful.
We knew what to say and when to stop.”
NOODLES & COMPANY
MANAGER OF SOCIAL & DIGITAL MARKETING
Native Pet
Bringing clarity and growth to a U.S. event services brand
- Brand:
- Native Pet
- Industry:
- Pet Care / Consumer Products
- Market:
- United States
- Service:
- Product Videos, UGC-style Content, Remote Direction
The situation
Native Pet’s audience cared about trust more than polish.
People wanted to understand the product quickly and see how it fit into real
life.
Highly produced ads weren’t helping.
They felt distant.
What we focused on
Scripts
Simple structure:
- what problem this solves
- how it’s used
- what changes over time
No big claims.
Just everyday language.
Product videos
We showed:
- real pets
- real homes
- real routines
Nothing staged.
UGC-style content
Creators were guided, not controlled.
We focused on tone and message, not perfect delivery.
Remote workflow
All content was created remotely with:
- short briefs
- visual references
- clear boundaries
- overall engagement felt more consistent, not spiky
This kept output steady without slowing anyone down.
How it performed
After switching to this approach:
- content felt easier to watch and understand
- people stayed longer instead of skipping early
- product benefits landed faster
- creative fatigue reduced over time
The content didn’t shout.
It explained.
“It stopped feeling like advertising.
It felt closer to how customers actually talk.”
“Remote shoots saved time, but the content still felt intentional.”
NOODLES & COMPANY
MANAGER OF SOCIAL & DIGITAL MARKETING
Forward Dental
Bringing clarity and growth to a U.S. event services brand
- Brand:
- Forward Dental
- Industry:
- Healthcare Services
- Market:
- United States
- Channel:
- Meta Ads (Facebook & Instagram)
- Scope:
- Meta Ads, Creative Testing, Full Funnel Setup
Background
Forward Dental relied on Meta Ads as a primary channel for appointment inquiries. While leads were coming in, performance fluctuated significantly from week to week, making it difficult to forecast demand or scale with confidence.
The ad account had grown over time without a clear structure, which limited
visibility into what was driving results.
The Challenge
- Inconsistent lead volume
- Rising cost variability
- Overlapping campaigns and unclear testing
- Limited insight into creative performance
Strategy & Execution
Account restructuring
Campaigns were consolidated and reorganized around clear objectives. Testing and scaling were separated to ensure results could be evaluated accurately.
Creative testing framework
We introduced controlled creative testing, isolating variables such as:
- problem-first vs service-first messaging
- static vs short-form video
- clinician-led vs clinic-led visuals
Funnel optimization
Traffic was directed to focused service pages with:
- simplified messaging
- reduced friction
- clear appointment request flow
- Light retargeting supported high-intent visitors who did not convert initially.
Outcome
Within the first 60–90 days:
- Cost per inquiry decreased by 22–28%
- Weekly lead volume stabilized within a ±10% variance
- Top creatives maintained effectiveness 30–40% longer before fatigue
- Appointment requests increased without increasing overall ad spend
Paid acquisition shifted from reactive management to a predictable, operationally reliable system.
“Once the structure was cleaned up, everything became easier to understand.”
“Consistency mattered more than spikes, and this finally delivered that.”
NOODLES & COMPANY
MANAGER OF SOCIAL & DIGITAL MARKETING
Teamflow
- Brand:
- Teamflow
- Industry:
- SaaS / Remote Collaboration
- Market:
- United States
- Channel:
- Google Ads (Search)
- Scope:
- Google Ads, Keyword Strategy, Conversion Tracking, Funnel Alignment
Background
Teamflow had consistent search demand, but Google Ads performance lacked efficiency.
Spend was spread across broad keywords that attracted interest but did not consistently convert into qualified trial users.
The Challenge
- High spend on low-intent searches
- Inconsistent trial sign-ups
- Ad copy misaligned with search intent
- Landing pages not matched to user expectations
Strategy & Execution
Keyword intent mapping
Campaigns were rebuilt around search intent:
- decision-stage and solution-aware keywords
- clear separation of branded vs non-branded searches
- reduction of exploratory, low-conversion terms
Ad copy refinement
Ads were rewritten to closely reflect user search language and qualify clicks upfront, reducing unproductive traffic.
Landing page alignment
Traffic was routed to pages that directly addressed the query context, minimizing friction and clarifying next steps.
Outcome
After restructuring:
- Non-converting spend reduced by approximately 25%
- Trial conversion rate increased by 18–24%
- Lead quality improved, with more demo-ready users
- Month-to-month performance variance narrowed significantly
Google Ads became a reliable demand-capture channel rather than an experimental cost center.
“The conversations changed. People already understood what we did.”
“Search finally felt predictable instead of uncertain.”
NOODLES & COMPANY
MANAGER OF SOCIAL & DIGITAL MARKETING
Kinship
- Brand:
- Kinship
- Industry:
- Beauty / Skincare
- Market:
- United States
- Channel:
- TikTok Ads
- Scope:
- TikTok Ads, Creative Testing, Full Funnel Setup
Background
Kinship wanted to explore TikTok Ads without relying on trends or overproduced creative.
The priority was learning what content formats actually resonated with
TikTok audiences while maintaining brand integrity.
The Challenge
- Uncertainty around TikTok creative direction
- Inconsistent early-stage results
- Risk of budget waste during testing
- Difficulty identifying winning formats
Strategy & Execution
Creative-first testing
TikTok was treated as a creative platform first. Testing focused on:
- opening hooks (first 2 seconds)
- UGC-style vs branded delivery
- product-in-use demonstrations
- tone and pacing variations
Simplified funnel
Traffic was sent to fast-loading product pages with minimal copy, ensuring clarity without friction.
Iterative optimization
Winning creatives were refined incrementally rather than replaced, allowing learnings to compound over time.
Outcome
Across multiple testing cycles:
- Scroll-stop rate improved by 35–45%
- Average video watch time increased by 20–30%
- Cost per click decreased by 15–22%
- TikTok Ads evolved from testing into a repeatable acquisition channel
The brand gained clarity on what consistently worked on the platform.
“Once we stopped forcing polished ads, performance became clearer.”
“The testing process helped us learn quickly without overspending.”
NOODLES & COMPANY
MANAGER OF SOCIAL & DIGITAL MARKETING
Luminary Bakery
- Brand:
- Luminary Bakery
- Industry:
- Food & Retail
- Market:
- United States
- SEO Focus:
- On-page SEO, Keyword Strategy
Background
Luminary Bakery had a strong brand story and visuals, but organic traffic was
not translating into store visits or inquiries. Pages were written more for
storytelling than search intent.
The Challenge
- Service and product pages lacked keyword focus
- Multiple pages competing for the same queries
- Weak internal linking between key pages
- Search traffic didn’t align with buying intent
SEO Work
Keyword strategy
We mapped keywords by intent:
- purchase-ready searches
- location-based queries
- product-specific terms
Each page was assigned a single primary intent to avoid overlap.
On-page SEO
Pages were restructured to improve:
- heading hierarchy
- content clarity
- internal links
- local relevance signals
Performance
Within 4 months:
- Organic sessions increased by 36%
- Core product pages reached page one for priority terms
- Time on page improved by 21%
- Organic inquiries showed consistent month-over-month growth
At first we worried SEO would change how our brand sounds. It didn’t. It just made things clearer.
People coming in through search now seem to be looking for exactly what
we offer.
NOODLES & COMPANY
MANAGER OF SOCIAL & DIGITAL MARKETING
Blueland
- Brand:
- Blueland
- Industry:
- Sustainable Consumer Products
- Market:
- United States
- SEO Focus:
- Off-page SEO, Keyword Strategy
Background
Blueland had strong branded traffic but struggled to rank for competitive
non-branded keywords. Competitors with stronger backlink profiles
consistently outranked them.
The Challenge
- Limited referring domains
- Heavy reliance on brand searches
- Competitive SERPs dominated by established publishers
- Product pages lacked authority signals
SEO Work
Keyword selection
We focused on discovery keywords related to:
- sustainability
- ingredient alternatives
- product comparisons
On-page SEO
Authority was built through:
- editorial placements
- product mentions in topical content
- selective outreach focused on relevance
No bulk links. No automation.
Performance
Over 6 months:
- Referring domains increased by 41%
- Non-branded organic traffic grew by 48%
- 15 priority keywords entered the top 10
- Search visibility improved steadily, not in spikes
The biggest shift wasn’t traffic volume, it was visibility. We started appearing for searches we had never shown up for before, and over time that presence began to stack.
NOODLES & COMPANY
MANAGER OF SOCIAL & DIGITAL MARKETING
Notionway
- Brand:
- Notionway
- Industry:
- SaaS / Productivity
- Market:
- United States
- SEO Focus:
- Technical SEO, On-page SEO
Background
Notionway published strong content, but organic growth had plateaued.
Rankings fluctuated, and new pages took too long to index or perform.
The Challenge
- Crawl inefficiencies
- Indexation delays
- Duplicate content across templates
- Core Web Vitals issues
SEO Work
Technical audit
We reviewed:
- crawl paths
- indexation logic
- internal architecture
- performance metrics
Implementation
Work included:
- consolidating overlapping pages
- improving internal link flow
- optimizing page speed and mobile usability
No bulk links. No automation.
Performance
Within 90 days:
- Indexed pages increased by 29%
- Average keyword position improved by 17%
- Organic sign-ups increased by 23%
- Page load time improved by 32%
We already had content, so it was frustrating not seeing results. Once the technical issues were fixed, things started moving. New pages showed up faster and rankings felt more stable.
NOODLES & COMPANY
MANAGER OF SOCIAL & DIGITAL MARKETING
HarborFit
- Brand:
- HarborFit
- Industry:
- Fitness & Wellness
- Market:
- United States
- SEO Focus:
- Keyword Strategy, On-page SEO, Technical SEO
Background
HarborFit relied almost entirely on paid ads. SEO had never been
implemented in a structured way, and organic visibility was minimal.
The Challenge
- No keyword roadmap
- Service pages not optimized
- Weak local presence
- No supporting content for discovery
SEO Work
Keyword strategy
We created a full keyword map covering:
- service-based searches
- local intent queries
- informational content supporting conversions
On-page & technical SEO
Pages were optimized for:
- clear intent matching
- internal linking
- mobile performance
- clean indexation
Performance
Within 6–7 months:
- Organic traffic increased by 54%
- Local search impressions nearly doubled
- Multiple service pages ranked on page one
- Dependency on paid ads decreased as organic leads grew
SEO wasn’t something we had prioritized before.
A few months in, organic leads became consistent enough that we started planning around them instead of treating them as a bonus.